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OEM vs. Aftermarket: Help Customers Make Informed Decisions on Auto Parts

May 21, 2023
Shop Resource
4 mins read

The debate between OEM parts vs aftermarket parts has been ongoing in the automotive industry, and your customers are likely aware of some of the various stigmas. Choosing between OEM and aftermarket can be a confusing decision for a vehicle owner. Below is a resource you can email to your customers to help them understand their choices and make an informed decision between OEM and aftermarket parts — leaving them feeling confident that they are getting the performance, safety, and value they desire. 

Share this guide with your customers:

A Guide to OEM and Aftermarket Car Parts —What’s Better?

Confidently Decide Which Option Best Fits Your Needs

Here at[insert name of your shop], we understand that deciding between OEM or aftermarket parts can be overwhelming. We are here to help! Here’s a comprehensive overview to help you understand the differences. 

OEM Parts: Certified by the Manufacture of Your Vehicle  

“OEM” stands for “Original Equipment Manufacturer”.  OEM parts are made by the same manufacturer that produced the original components used in your vehicle during its production. 


High Quality and Made for Your Specific Vehicle: OEM parts are meticulously crafted to meet the strict quality and performance standards set by the manufacturer of your vehicle. They undergo rigorous testing, ensuring optimal reliability and durability.

Precise Fitment: Designed specifically for the particular make and model of your vehicle, OEM parts ensure an exact fit that preserves your vehicle’s original performance and safety features.

Warranty Coverage: Many OEM parts come with warranties from the automaker, providing peace of mind that your investment is protected against defects.


Higher Cost: It’s important to note that OEM parts generally come with a higher price tag compared to aftermarket alternatives. However, the assurance of guaranteed quality and fitment may justify the investment.

Limited Customization: OEM parts offer fewer customization options compared to aftermarket parts, which may be a drawback if your goal is to enhance the performance of your vehicle.

Aftermarket Parts: The More Budget-Friendly and Customizable Alternative


Affordability: Aftermarket parts are often more budget-friendly, making them an attractive option if you are cost-conscious and seeking quality alternatives at a lower price point.

Extensive Selection: Aftermarket parts offer a diverse range of choices, including various brands, styles, finishes, and performance options, allowing you to customize your vehicle according to your preferences.

Performance Enhancements: If you’re a car enthusiast looking to improve your vehicle performance, aftermarket parts offer a plethora of options, from exhaust systems to engine tuners.


Varying Quality: The quality of aftermarket parts can vary significantly. It’s essential to understand the reputation of the brand you are looking at placing in your vehicle — reliability, fitment, expected lifespan, etc. 

Warranty Implications: Be aware that aftermarket parts do not come with a manufacturer warranty, and having certain aftermarket modifications made to a vehicle under a manufacturer warranty may void your warranty. Consult with our expert team to understand the impact on your vehicle’s warranty.

We are Here to Help You Make the Right Choice

Do not hesitate to ask our team questions. When it comes to choosing between OEM and aftermarket parts, the staff at[insert name of your shop] understands that each customer’s situation is unique. There’s no one-size-fits-all answer. That’s why we’re here to provide personalized guidance and ensure you have all the information you need to make the right choice for your vehicle. 

Our experienced technicians are well-versed in both OEM and aftermarket parts, and we’re here to guide you through the decision-making process. 

Our priority is your satisfaction, safety, and trust. We’re committed to providing transparent, honest, and reliable service. We take pride in our commitment to excellence, delivering top-notch repairs and services to keep your vehicle running smoothly and safely. Whether you choose OEM or aftermarket parts, rest assured that we’ll treat your vehicle with the care and attention it deserves.

We look forward to continuing to serve you and your vehicle with the highest level of care and expertise.