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Does marketing your auto shop feel like a daunting, tricky game? It can be overwhelming, and it’s hard to know where to begin.Almost two years ago, I was hired by Schmidt Auto Care as their marketing manager when they decided to bring their marketing activities in-house. Here are my tips to help your auto shop begin thinking about marketing:
This is a guest post by our customer, Maryann Croce. Not only does Maryann own an auto shop with her husband, she is business coach and speaker who helps auto r…
“In our industry, you should aim for an overall rating of 4.5 stars or higher. If your reviews drop into the low 4s, it can raise red flags for customers.” Even one negative rating can seriously damage your overall score. “It can take 50 or more 5-star reviews just to offset a single 1-star rating,” Tom warns.A solid review management strategy doesn't just mean proactively asking for reviews from customers; it’s also about safeguarding your business from negative impacts that could linger indefinitely from a 1-star review.
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Your auto shop website must be search engine optimized to stay competitive. Whether you want to attract more customers, improve your online presence, or ensure your website meets search engine standards, the following best practices for your auto shop website will help you get there.
Whether hiring your first technician or expanding your team, use this template as a starting point to craft a compelling job listing that speaks directly to the kind of technicians you want to hire.
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Dave chose years ago to share his shop’s finances, including P&L statements, with his team. He has never regretted this choice. He wants every employee to understand how revenue is used — covering everything from equipment and operational expenses to salaries and business growth. This transparency also shows how net profit allows his shop to handle unforeseen expenses like equipment breakdowns or necessary tool upgrades without resorting to debt financing.
To explore why technician mentorship is crucial and help you consider its implementation in your shop, we spoke with Scott Brown, owner of Connie & Dick’s Service Center Inc. in Claremont, California. “I agree that mentorship needs more focus.” says Scott, “I’ve been growing mentorship in my shop, and it makes a big difference.”
During our recent webinar series focused on parts markup strategies for auto repair shops, we received many questions and comments from shops highlighting the c…
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Discover Our BlogsClear communication with your customers can make your auto repair business stand out from other repair shops. This is because careful and proactive communicatio…
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